Lilac Flower

Entre Tots

Services

Campaign, Illustration

Project

Entre Tots

Services

Art & Design Direction Strategy Illustration

Year

2021

Full Project

Coexistence and awareness campaign made for the Barcelona City Branding project, developed within the Strategic Level (3). Barcelona usually launches an annual campaign that promotes caring for the city and good coexistence among its inhabitants. In this case, a renewal of it is proposed under the slogan "Entre Tots" encouraging citizens to share the city in a friendly way, and to take care of it "among all". For this proposal, a system of three posters, small flyers and an informative brochure were created. Throughout the campaign topics such as cleanliness of public space, pollution, road safety and sustainability are covered.