Boogie is a festival that seeks to bring back the spirit of dance and free expression from the 70s and celebrate it today. Boogie is liberation, psychedelia, rhythm, sweat, organicity, energy, ease, inclusiveness and explosion. The festival is celebrated in an open space, lasts three days and its activities include dance floors, live concerts, roller disco, seminars, workshops and special tributes to the artists of the decade. For the construction of this identity, different pieces were developed around the promotion of the event, both internal and external communication. The visuals and graphic resources; its palette, fonts and various elements, seek to be composed in such a way that those sensations of movement and expressiveness are transmitted at all times.