Identity for the "La Mercè", a project developed as a sub-identity of Barcelona City Branding, for the Cultural Level. La Mercé is the annual Festival of Barcelona and it's celebrated every year around September 24th. It's a popular celebration, which lasts several days in which various festive activities identitary to Barcelona take place; street arts, parades, concerts and traditional dances. During this week "Barcelona is having a party", since all the events take place in public places and throughout the entire city, so the traditional and street art style was taken as inspiration for the development of the visuals. Resources such as torn paper, halftone, confetti (extracted from the grave accent of È, characteristic of Catalán) were used, as well as various elements of the Barcelona popular universe. The final result seeks to generate an identity with a celebratory and singular tone to this city.